Earth Sky Stars » human behavior http://earthskystars.net/blog blog for earthskystars Mon, 26 Jul 2010 08:35:00 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 What’s good for the Group is good for the Environment … http://earthskystars.net/blog/2008/12/10/whats-good-for-the-group-is-good-for-the-environment/ http://earthskystars.net/blog/2008/12/10/whats-good-for-the-group-is-good-for-the-environment/#comments Thu, 11 Dec 2008 05:55:15 +0000 Bill Clugston http://earthskystars.net/blog/?p=68 A new study suggests that following the crowd is the way to influence sustainable behavior. When hotels changed their re-use your bath towel info tag from a “save the environment theme” to a “everyone is doing it theme” they saw a much higher rate of compliance! Talk about “herd” mentality …

The story is at the Human Factors International site.

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