What’s good for the Group is good for the Environment …
A new study suggests that following the crowd is the way to influence sustainable behavior. When hotels changed their re-use your bath towel info tag from a “save the environment theme” to a “everyone is doing it theme” they saw a much higher rate of compliance! Talk about “herd” mentality …
The story is at the Human Factors International site.
December 10, 2008
Tags: Environment, human behavior, Sustainability Posted in: Environment
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