What’s good for the Group is good for the Environment …

A new study suggests that following the crowd is the way to influence sustainable behavior. When hotels changed their re-use your bath towel info tag from a “save the environment theme” to a “everyone is doing it theme” they saw a much higher rate of compliance! Talk about “herd” mentality …

The story is at the Human Factors International site.

December 10, 2008  Tags: , ,   Posted in: Environment

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